The PPT and its administrative bodies define the minimum quality standards that any professional padel tennis tournament must have, according to a model very similar to that of professional tennis with the current ATP-1000 models, where each organizer has some rights to use its event, while complying with the minimum requirements in different areas such as communication, marketing, infrastructure, awards, common disciplinary and technical rules, as well as other essential elements for the realization of a professional 스포츠중계 event, defined by the different administrative bodies of the TPP.
In order to guarantee the rigor that is attempted to be
Guarantee, the PPT is organized in commissions and committees, in addition to the executive committee: executive commission, technical commission, marketing commission and disciplinary commission.
Currently, I am the director of three of the 20 tournaments that make up the circuit’s calendar for 2011, namely the events in Valladolid, Gijon and Madrid, which I will use to develop this experience. Logically, I could develop many aspects of these tournaments that I have directed since the beginning of the circuit in 2005, but I will focus on two interrelated aspects that unblocked games 911 I believe are the basis for the success of an event with these characteristics, namely communication and marketing. I believe that these aspects “permeate” all areas of a sports event, whether it be in the area of sponsorship, event production, pre-event management, etc.
Pedal’s Marketing and Professional Sports Events
If we follow his theory, marketing is a word of English origin that refers to the marketing or marketing to study the behavior of markets and consumers. Its main objective is to attract and retain customers by meeting their needs. In common parlance, marketing is known as the set of themes that relate to the four “P’s”: Product, Price, Place (distribution) and Advertising or Sales Promotion. In my experience, marketing of this event is a fundamental tool in the whole process of design, development, evaluation and reformulation of the event, which includes the four “P’s” mentioned above.
The marketing strategy conditions the whole event,
Therefore, the phase of its initial definition, based on the improvement of the previous tournament, is the most important phase of the project. The development of the tournament as a whole, its commercial success (both for sponsors and spectators, our main clients), the satisfaction of the players, the image abroad and the image of the city where the tournament is held are all aspects to be taken into account when developing the strategic marketing plan for each tournament.
The development of the strategic marketing plan is done in different areas, but we must not forget that it is a first approach, which means that although it must be adapted as much as possible to the tournament we want to develop, it is, like all events, a “living” event, so we must have some flexibility to modify it according to the needs that appear during its development.
This means that our tournaments are constantly being improved,
Because at the end of one tournament, we immediately start working on the next year’s tournament. This is a key factor in the innovation of our tournaments.
With this definition, we are now able to establish a budget for the tournament. This budget needs to be as detailed as possible, as this is the only way to know what actions we can take as part of our strategic marketing plan and what costs and profit margin we would achieve. In this budget, we will gather the direct costs (infrastructures to rent, prices, rents, material…), the indirect costs (hours of work of the team: designers, production, journalists…) as well as the amortization of other elements.
Definition of the communication plan the definition of this plan,
Which, as we have seen, is closely linked to the previous plan, will determine to a large extent the success of the tournament. This is because the communication plan is attractive, it will attract or not new sponsors or keep the ones we already have, it will create interest among padel tennis fans and society in general to attend an event with these characteristics. There will be more media coverage, etc. For this reason
