The rise of digital technology has made it more difficult to market your properties effectively. Although traditional methods such as shop front listings, advertisements in your local newspaper’s property section, and letter drop still hold their value, they are losing ground to digital technology. Customers today are connected to the internet via their smartphones and live their lives on various social media platforms. The print has a place, but social media marketing for real estate agents is a powerful way of reaching quality audiences. These are the key areas where social media marketing can benefit your business:
- Attracting high-intent customers- This results in a rise in property viewings and leads to increased requests for property valuations.
- Print is more cost-effective than printing- Digital offers a higher ROI and can be tracked for effectiveness
- Increase brand trust and awareness- This will keep your brand top of mind and allow you to reach passive audiences that will help you feed your lead funnel.