Most businesses have the misconception that SEO is a one-man job. The truth is, small business owners who do their own SEO are missing out on many opportunities to generate more revenue and better understand what people want. Top 5 reasons you should hire a company to handle your SEO:
Increase in Organic Reach
Top ranking sites get up to 3x as much traffic from Google than lower ranked ones. This means they can charge more for advertising space and have higher conversion rates.
Hiring an agency will give you access to tools like Rankwatch which allow you to monitor your competitors at all times. So you always know where they stand. This information could be used against them. It could help you make up your mind on whether you want to go after the same keywords.
Higher chance of attracting new customers
Top ranking sites have a higher chance of attracting new customers than those who are not. The more people that see your site, the better chance you’ll get someone to buy from it.
Top Ranking Sites
Small business owners who do their own SEO are missing out on many opportunities to generate more revenue and better understand what people want.
Identify weaknesses in your website
Top services can identify weaknesses in your website or marketing plan. Then recommend how best to fix it, sparing resources from wasted efforts trying different strategies each year without any clear path forward into ranking higher on search engine results pages (SERPS) like Google and Bing.
Top agencies know how important it is to bring visitors back after they land on your page, something we call conversion rates or site engagement metrics. So their strategies focus on this area as well while still building links over time due to quality optimization efforts such as keyword research and link reclamation projects.
Return on investment (ROI) report
Top firms will also work closely with you to provide a return on investment (ROI) report detailing how much money was spent and what kind of results it created over time. So there are no surprises when they invoice monthly for services rendered.
Years of experience
Top agencies have years of experience under their belts. This means they know best practices as well as pitfalls along the way allowing them to plan better, faster and more effectively while still keeping things affordable without sacrificing quality customer service and attention to detail.
Top firms offer a complete package that includes web design, development, content marketing and SEO services all in one place. It means less time spent searching for vendors who do what you need or worse yet outsourcing different aspects of your online strategy to different companies that may not have expertise in the same areas as top agencies.
Top reasons you should hire a company
Smaller companies might not be equipped with all the tools necessary like RankWatch (a monitoring tool). This information might help you decide whether it’s worth going after certain keywords or not. Because your competitors may already be trying them and you don’t want to invest time and money in a strategy that other people are already using.
Social media optimization
They will create content that gets people talking about what it is that you do. According to Google’s Hummingbird Update (launched in 2013), social media optimization has become more important than ever before. This means that any posts on Facebook or Twitter need to be optimized so as not just offer visitors with relevant information but also engage them. An experienced marketing agency knows how best to write blog posts for social media sites such as LinkedIn or Instagram.
Professional Marketing Agency
They have access to tools like Google Analytics or SEMRush that are essential when it comes to analyzing what works best on the web. This way, companies know how their money should be spent most effectively and where potential customers may come from next.
Top companies also hold training courses such as “SEO 101” so small business owners have the necessary tools at hand when launching new campaigns themselves instead of having managers learn everything on their own time and expense.
Top firms will share client testimonials with you so you don’t have to take their word for it. Top agencies are going the extra mile when it comes to client satisfaction. Because they know once you’re one of theirs, then your business is most likely a constant source of revenue. This means they’ll do whatever it takes in order to keep clients happy and coming back over time.
This article was written by Marketing Agents from the Rankwatch blog with contributions from various sources including Harvard Business Review’s “How Social Media Has Changed Search Results”. For more information please visit our blog https://febraf.org/ for inquiries about how we can help optimize your social media presence.