Misunderstanding 1: Only the first place is important
Many e-books and other resources used by business owners will emphasize the need to be at the top of search results, whether on Google search, other engines, or in places such as social media. But the survey shows that people often look at other results and then scroll down the page. For example, being at the top of the second page can be very beneficial for traffic. In addition, search ranking is only part of the puzzle. Now, Google will also place other results on the page, such as social recommendations and local results, which means that there are more ways to open up to you, and becoming the number one is no longer as important as it used to be.
Myth 2: You can do SEO without outside help
Doing SEO simply means that you follow a set of techniques and procedures to increase the chances of web users visiting your website. Indeed, anyone can learn these techniques, if you are a website owner and want to do your own SEO, then you can take the time to learn and apply these techniques. But SEO hk can be very complex, involving many areas, such as online marketing, coding, technical aspects and public relations skills. Most business owners simply do not do everything required for SEO, which is why there are so many agencies that provide help. If you want really good results, a simple IT worker or online tagging is usually not enough.
Misunderstanding 3: META label is very important
In the past, every page on your website required a META tag to rank well. These are a small piece of code that can provide Google with a list of keywords and descriptions. Search engines will find out the content of your website based on these. But now, these will not affect your ranking at all. Both Google and Bing no longer care about the META tag in order to index the site. However, they are not useless. For example, your description tag will be the text that often appears next to the link displayed in the search results, so it is still a useful action part.
Misunderstanding 4: Domains with rich keywords rank higher
Back in the Internet age, the URL you used in the past is very important. Google attaches great importance to domain names, if you can get a name that contains your keywords, you will get a greater advantage than other websites. This is why many companies in the late 1990s spent a lot of money on domain names. But now, the indexing process only looks at the actual content of the page, not the domain name. The name is still important because people can still see it, but it won’t make you rank higher.
Myth 5: You must submit your website to Google or other search engines
All search engines used to have URL submission forms where you could send your website to Google and others. In fact, they still do this, but this process is unnecessary. The crawlers used by these engines are very complex, even if it is not a few hours, you can find any new site in a few days. The only time you need to worry about submitting a website is that, for some reason, it is not automatically indexed after a few days.
Myth 6: Submitting a sitemap will improve your ranking
Google provides a webmaster interface from which you can submit a sitemap, which is an XML file that contains links to every page on your website. Some website owners take time to submit such files every time they make changes, but this is not required. Submitting a sitemap does not change your ranking, all it does is add pages that may not yet be indexed. If your site is typical and has links to all pages, you don’t need it.
Myth 7: SEO has nothing to do with social media
Before the advent of Facebook and Twitter, SEO hong kong was the only technology to obtain traffic in an organic way. But now, social media is everywhere, and the line between the two is rapidly blurring. Although some marketers still believe that SEO and social media are different beasts, the truth is that they are very closely related. For example, Google now includes its own social network Google Plus in its search results. If you can get enough influencers to talk about your products and link to your website, their recommendations will show up in any Google search results made by their friends. This obviously affects SEO. On the other hand, Facebook has also begun to pay attention to search, and recently launched their Open Graph engine, which performs searches based on friends and interests. So these two fields are closely connected, and they have been getting closer and closer.