Search engine optimization (SEO) is essential to obtain significant volumes of traffic, contacts, and sales and is an indispensable investment for the company that wants to use the internet as a marketing/sales channel.
It is a much more sustainable investment than other forms of “old-fashioned” advertising (newspapers and magazines, billboards, television), and has a greater return, as it is a non-invasive and effective form of promotion.
Do you want your online business to be successful? Consult our SEO experts before starting your web project and we will help you come up with a detailed and effective plan.
The Topic oF tHis Post
- 1 Meaning of SEO consulting
- 2 Online presence analysis
- 3 Competitor analysis
- 4 Definition of the SEO strategy
- 5 Implementation of SEO techniques
- 6 Request an SEO consultation
Meaning of SEO consulting
To be successful, you need to stay focused on a well-prepared strategy. In addition to being dedicated and persistent, it is of the utmost importance to set the course of your optimization efforts and avoid the unnecessary costs of a strategy that leads to no results.
The asset allocation of an SEO strategy is a good way to go because it can be a stepping stone to business success.
The role of an SEO consultant is to know how to seize the right opportunities, indicate the right way to go, and develop a strategy in line with the company’s objectives in terms of new prospect
The SEO consultant is the one who analyzes the conditions and positions of your website, suggests changes, and draws up a detailed plan of optimization activities, by Google’s recommendations.
It shows you the way to go to get results. So then you will be able to carry out the activities, or delegate them, but with knowledge of the facts.
With this in mind, let’s see in more detail how our consultations are carried out.
Online presence analysis
Before we begin, we must emphasize that it is essential to know what our customers’ business activities consist of, as well as the structure of the website and the presence on social media.
To offer in-depth SEO advice, we need to identify and understand your business, clients target
As a result of this analysis we come to discover:
- how and to what extent your products are searched
- what is the search behavior of your typical customer, with what terms they search, when and how often
On the SEO side, there are also some indicators of the condition of your website, and these include visits, keyword positions in the SERPSERP: acronym for Search Engine Results Pages, literally “search engine results page”. SERPs are web pages served to users when … and their number.
It is very important to define the KPI.Do these goals lead to more traffic, better SERP positions, more leads, e-commerce sales, or whatever?
Your competitors in the real world are not necessarily the same as your online competitors. In the online world, companies that present their business in the best way often reach the highest positions in the SERP.
Quite often, your competitors’ key positions will also affect your business.
For one reason or another, they are there, and our SEO consultants will find out what techniques and strategies they have used, and advise you on how to take advantage of any mistakes they may have made.
It is therefore necessary to reflect on your competitors’ strategies to achieve your SEO goals.
Definition of the SEO strategy
SEO today refers to a plethora of Internet marketing activities. It involves using different techniques, starting from the optimization of site performance, through link-building campaigns, up to the writing of content on relevant websites.
Our SEO consultants will determine which techniques are best for your specific case and help you implement them on your site.
Implementation of SEO techniques
Our regular SEO consultations – in person or remotely (via Skype) are essential and make the whole process more transparent and easier to understand.
This is a list of the activities that our SEO consultants can carry out:
- Understanding the customer’s needs, business goals and implementing a strategy
- Do a complete analysis of the website
- Determination of keywords
- Competitor keyword analysis
- Content analysis
- Website architecture and internal link analysis
- Analysis of HTML and page layout
- Validation of HTML code
- Optimization tips: headings, meta tags and titles, text formatting, page speed, and performance improvement
- Definition of a link building strategy
- Monthly monitoring of SEO activities
- Monitoring of the relationship between SEO techniques and business objectives
Request an SEO consultation
If you are not sure what the SEO process should be like but have a general idea of how to implement some activities, contact us and schedule a preliminary consultation meeting with our experts.
Our SEO insurance team will analyze the conditions and positions of your website, suggest changes and draw up a detailed plan of optimization activities by Google’s recommendations.
We set the course, you steer the ship! Tailored SEO consultancy
There is no “one size fits all” approach to SEO. Each company is different, which means that each consultancy is different. For this reason, our solutions are based on time. If you invest more, you get more of our time. Simple isn’t it?