With advanced tools surfacing now and then, following the latest eCommerce web development trends of 2021 is crucial for the success of your online business. If you want to impress your customers, whether new or old and even more important, if you want to retain your customers in the long run, incorporating these trends is a must as it will allow you to portray your brand as a modern one with cutting edge features.
Here are the latest eCommerce web development trends you need to follow to stay ahead of the competition this year. These trends will allow your business to shine amongst its numerous competitors in the market. For further assistance, you may hire eCommerce web development services to strengthen and increase your business.
Optimize your site for voice search
A smart speaker is a new option but it is fast gaining popularity with various estimates suggesting its use to rise by almost 20% this year. This implies that the use of voice commerce will increase further.
So far this year, voice commerce is a trend that is becoming prominent. If you have an eCommerce store operating online, then optimizing your site for voice search is a must. This eCommerce web development tool will help you increase business.
So start beginning to optimize your content for generating its presence in voice searches and ensure your products or services are available through voice search. You can also increase business by adding new skills to Google assistant. Adding the feature of voice-based navigation on your website will also help you generate a greater Return on investment (ROI).
Commerce through social media
This trend like the previous years is still popular. Its importance has increased to the extent that all eCommerce stores have integrated their stores on different social media platforms. It helps customers to grab the best deals available while your brand’s popularity will increase. The option of online ads on these social media outlets is also becoming fast popular which allows your customers to view specific products they will be interested in.
This trend is all set to further increase in popularity this year, so if you want a strategy that helps your eCommerce website succeed, then go for social media integration immediately.
Use of latest technologies such as AR and VR
One of the issues facing online businesses that upset sales is that the potential customers may at times not be able to see the products that have been put up for sale online. Technologies such as Augmented Reality (AR) and Virtual Reality (VR) address such issues which then helps boost eCommerce sales.
Ever since the inception of these two technologies, many industries have benefitted from both AR and VR technologies. Adding to your advantage is the fact that the AR technology helps potential customers imagine and visualize your offerings such as products and services in practical life which will help them judge better if these products are suitable for them or not.
By offering a virtual experience, VR technology helps connect the real world with the virtual world. Furthermore, VR also allows an eCommerce store to help customers make better decisions based on their exact requirements.
Artificial intelligence (AI)
This option allows your eCommerce website to benefit from intelligent product recommendations. Also, better algorithms of AI have surfaced in recent years which ensured that this trend persisted throughout 2020 and continues to make waves this year.
AI also allows an eCommerce store to enhance user experience online while also offering the option of analyzing sales channels and buyer behavior. These features will help you determine the best time and price for your products, thereby increasing opportunities for sales.
Last word
Online buying has increased dramatically ever since the onset of the pandemic which means that businesses will need to invest more in their efforts to increase sales online. Due to the tough competition inherent in the market, all eCommerce stores are implementing the latest web development trends to steer ahead of the competition. To survive the tough competition and increase sales, all eCommerce stores need to integrate these trends in their site, or else they will lose their sales to competitors. Implementing these trends is a must for survival in current times.
