A new type of walking tour has grown popularity in recent years, where consumers are not offered a predetermined fee. They can determine for themselves how much a tour is worth and pay what they think is a fair gratuity. The excursions might even be free in principle.
1. Hire people who are nice and professional
It should go without saying that having a nice team of specialists makes a big impact. The free walking tour approach is centered on giving tourists a good time for little money. This is important for recruiting new customers, growing your brand, and providing better advice. Because free walking tours are free, guests are expected to provide a modest tip. If you had a pleasant experience, most people will leave you a bigger tip. Like any gratuity-based business, good tipping is often a byproduct of good service. If they enjoyed the encounter, they are more likely to give a big tip.
2. Translate the material of your trip
Global travel is rapidly developing. More people are traveling abroad or moving. Your customers will be from many walks of life, therefore it’s important to cater to their needs. Give them a tour in their own language. Transparency is vital, and most tour operators will have to consider it. Initially, simply look at the most commonly requested languages that your company does not already provide. Smaller teams who can’t afford a full-time translator have many of the options. New audio systems allow you to offer tours in several languages. Simply record the tour script and provide clients with headphones to follow along.
3. Hire a tour guide who is bilingual
Hiring a new employee, similar to audio translation, is a fantastic way to start developing new tours. It would assist your firm establish itself in a certain market (such as the Chinese market), whereas other tours may only provide tours in one language.
4. Enlist the help of freelancers
The free walking tour idea relies largely on knowledgeable guides. If your business is small and you lack full-time advisers, try hiring freelancers. These may be multilingual guides or just somebody who knows more about the city than the rest of your group. A stroll through the local art scene or even a gourmet excursion may be created using this approach. So you may build a network in many cities.
5. Think about doing building tours in other places
If your firm is considering expanding, this concept of free walking tours is a good place to start. There isn’t as much pressure because most people who join free walking tours are merely searching for information about the region. You can start by forming a small team in a new place, and if it succeeds, your firm may be able to extend its tours in that region.
6. Provide more than free tours
Finally, the best business advice is to outperform. You’re offering a free walking tour, but that’s probably not all you have. Try offering your free tour clients a taste of your higher-profit events or activities. Free walking tours are a fast-growing industry. Clients like them because they are cheap, businesses like them because they give more promotion, and they help startups. But they can’t function without outstanding customer service. In our field, the best way to stay ahead is to provide excellent customer service. This is what will attract clients to return to your more expensive trips.