Colonial Life’s benefitslearningcenter.com site helps Spanish-speaking employees improve their knowledge of benefits and prepare for enrollment in the language of their choice. It includes an “In Spanish” tab that takes you to a new Spanish landing page. The page includes a 30 second commercial welcome message, product videos and some additional information about the products in Spanish.
The free site is open to the public and is not limited to Colonial Life customers. In addition, Colonial Life offers employers customizable versions of the basic insurance benefits and specific voluntary products available to their employees, their enrollment dates, and a call-out with specific instructions.
The new Benefits Learning Center in Spanish will significantly expand Colonial Life’s benefits communication and education offerings for this growing demographic, said Dana Bagwell, Colonial Life’s director of benefits communications and education.
“By the middle of the century, nearly one in three US residents will be Hispanic, so it only makes sense to offer more benefits education support for these clients,” Bagwell said. “This new capability responds to a frequent request from our sales organization to meet customer needs and help complete a full suite of benefits communication tools in Spanish.”
The Benefits Learning Center includes information on the different types of insurance coverage, what each type of coverage covers, and also what is not included. Visitors to the site can watch funny animated videos that explain the different most popular types of benefits – Life, Disability, Accident, Cancer, Serious Illness and Hospitalization – and the need for them. The Center also offers information on financial protection, insurance conditions, and changing needs at different stages of life. Plus, employees can find answers to the most frequently asked questions about their benefits.
Studies show that most employees do not actively seek information about their benefits and do not spend enough time learning more about them. * The Learning Center offers important information about benefits in a simple way.
Bagwell stated that “Most of today’s employees say that their benefits are as important to them as their wages.” “This new tool gives them easy one-stop access to the information they need to make informed decisions about benefits.”
* Employee Education Qualitative Research, Unum, April 2010