Cardboard boxes are made by using high-quality cardboard material. They are reliable in displaying all kinds of valuable items due to their flexible properties. They can provide remarkable protection to valuable items due to their thickness and durability. Getting them in large quantities is very easy because of their low prices and wide availability. Brands are customizing them into various shapes and sizes to overcome different needs for product packaging. These packages provide quality printing results to options like screen, offset, and digital printings. It is also easy to reuse or recycle them due to their organic making materials and sustainable properties.
Product packaging that you use for your valuable items can be the reason for the better sales and promotion of those products. Making compromises while getting packaging solutions will lead you to unattractive and limited displays of items. Cardboard boxes hold many properties that make them versatile solutions. However, if you are not using their right qualities or effective customizable options, you will not get the results you want. You need to choose effective personalization options to make these boxes advantageous for your items and brand. In this regard, you can avoid following mistakes while using these solutions.
Not using branded cardboard boxes:
For the branding of your business, you should go through various marketing options. But instead of wasting money on those limited branding tools, why not use the ones that you have for your products? Many brands do not print their branding details and elements on the surface of custom cardboard boxes that they use. That is just a mistake as they are lessening the impact of their product packaging. Avoid this mistake and use reliable printing techniques to display the logo, slogan, and motive of your brand on these packages. You can even print product details and special qualities to gain promotional results for your items as well.
Ordinary printing method:
Without printing, there is nothing that can make your customizable packaging attractive and effective for your brand. Some brands do not understand the importance of getting custom printed boxes and choose ordinary and cheap printing methods. Those methods will give you ordinary results, and the printing results will not be that durable. Results from that kind of printing will only lessen the worth of your items and their packaging in the eyes of customers. Make sure to go with the ones that are common and effective for cardboard packages. Some reliable options to consider are screen, offset, and digital printings.
Carelessness in product protection:
Protecting your valuable items is essential as customers are expecting quality products from your business. Showing carelessness while delivering or displaying your valuable products will only send the remaking cost of products to the way of your brand. No doubt, custom cardboard boxes are durable and thick and can protect products from various things. But considering the right placement of products and the category of items that you make are also important to consider. For instance, if you sell cookies or other bakery items that contain chocolate or cream, you should use custom inserts such as placeholders and padding dividers inside your cardboard packages.
Monotony in designs:
Varieties in packaging designs and shapes are important. Not every product is the same in qualities and appearance. So why use the same design boxes for their presentations and storage. Many retail shoppers make the mistake of getting custom packaging in the same designs, which makes their packaging unattractive and less creative. Do not make such a mistake, as cardboard packages are very flexible and easily customizable. They have verities of design options that can turn your ordinary presentation into the one that will attract customers even from a distant place. So make sure to avoid monotony in your packaging designs and shapes.
Ignoring finishing techniques:
Many brands invest a lot in getting their custom cardboard boxes printed with unique themes and styles and forget about protecting those quality materials. Scratches, grease stains, dust particles, and many other factors are present that can lessen the importance of printed materials of product packaging. Finishing options are effective in protecting those materials and improving their worth in the eyes of the target audience. Brands make a mistake to ignore these options because of the expenses, but in reality, avoiding them can cause more expenditure. As if the box does not have lamination or coating on it, even the slightest rough handling can destroy its printed material, and the company has to print that box again.
Using same sizes in cardboard boxes:
Cardboard packaging is a versatile solution that is remarkable in storing any product category. It is flexible and has multiple size options for various products. Brands and retailers make mistakes of getting them in the same sizes without even considering the dimensions and nature of their products. That is completely a mistake that can cause irregularity in the quality of their valuable products. For instance, an irregular box size can cause damage to your product, and you have to make that product again before sending it out to customers. The same thing happens while displaying valuable items on store shelves if you do not consider the right-sized box.
Unattractive graphical presentations:
Graphical presentations are important if you are using boxes to attract more customers to your products. But what if you saw a box that has old brown color printed on it and does not have an appealing illustration? Will you have good reviews about the product that the box has? Obviously not, because the quality or appearance of the packaging defines the quality of the product that it has. So avoid making the mistake of putting unattractive and common themes, colors, and patterns on your cardboard packages. All of these mistakes will lessen the worth and quality of your custom cardboard boxes. You should avoid them if your goal is to get instant sales for your items. These packages contain qualities like durability, flexibility, and reusability that make them better than other forms of packaging solutions. So, just use them to mark the impact of your product categories in your desired markets. But make sure that usage is according to the right parameters and trends.